Showing posts with label baby boomer consumers. Show all posts
Showing posts with label baby boomer consumers. Show all posts

Tuesday, August 10, 2010

Remembering the past...investing in the future.

Recently we had dinner with three other couples we’ve known for 43 years. It is amazing that we live within 30 minutes’ drive of these couples who knew us even before we were married. All four men were the “junior officers” in Navy squadrons on the USS Kitty Hawk in 1967 and 1968. All four women were the “dates” they brought to squadron parties when the ship was in port between cruises. All of us got married in 1969. One of the husbands was among the 40 men who attended our wedding in Sasebo, Japan when the ship pulled into port in May.
Our lives took different paths when the men left the Navy. Two of the four men went into large real estate development companies. After a brief time dabbling in that market, Joe opted for government service and the fourth husband became an airline pilot.

Among the four couples there are 11 children and 12 grandchildren. We have shared milestones along the way that remain among our favorite memories: baby showers; 30th, 40th, 50th, and 60th birthday parties; weddings of our children; and, more recently, my college graduation celebration and retirement parties. We only see each other a couple of times a year, but whenever we get together we have an unmistakable bond.

While reminiscing at dinner, we were doing a lot of “Do you remember….” talk. Topics included childhood games and TV shows and the products we “had to have”. They are a litany of the things that the baby boomer generation made profitable. How I wish I had invested in the parent companies of this list through the decades:

1. Schwinn bicycles…remember playing cards and Popsicle sticks in the spokes?

2. Chatty Cathy doll (a personal favorite) and Barbie soon after.

3. 45 rpm records and the record players to play them...I had a black and white vinyl carrying case for going to slumber parties.